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Global marketing spending surges on event demand: PQ Media forecast

New forecasts from PQ Media covers the Middle East-Africa region and three other geographic regions. Global advertising and marketing spending is expected to accelerate sharply in…

NEWS

Regional crisis threatens to erase up to $93bn in global ad spend growth

A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two years, according to scenario…

NEWS

Six big takeaways from WARC’s Future of Media 2026 report

The global media landscape is undergoing a structural shift as artificial intelligence, retail media and platform ecosystems reshape how brands reach consumers, according to a new…

NEWS

Meta updates ad measurement system to align with third-party analytics

Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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