Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate regional expansion and strengthen its media and technology offering across the Middle East and North Africa.
Mitri, who brings more than 20 years of regional marketing and advertising experience, takes on the new role after serving as Chief Growth Officer at Webedia Arabia Group. Having successfully launched Webedia’s operations from Riyadh, he will now lead Webedia MENA’s strategic positioning and growth while overseeing its continued regional expansion.
His responsibilities include scaling the company’s presence across key markets and expanding the Webedia MENA portfolio through the integration of new operating companies.
Commenting on the appointment, George Maktabi, CEO of Webedia Arabia Group, said: “Mazen’s appointment reflects the confidence we have in his leadership and vision. His strong focus on growth, innovation, and execution makes him the right person to lead Webedia MENA as a strategic vertical within Webedia Arabia Group. We are excited about the next phase of growth under his leadership.”
Mitri said the company would focus on helping brands navigate a rapidly changing market through an integrated approach. “The market is changing quickly, and clients need partners who can deliver today while building for what comes next. Our focus is on leading that shift at scale through a model that brings together technology, data, and content, with a clear focus on measurable business outcomes.”
Webedia Arabia Group said the appointment underlines its commitment to building a scalable, future-focused media technology organisation, with Webedia MENA playing a central role in delivering integrated, innovation-led solutions for brands and partners across the region.
