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Ecom marketers shift budgets as acquisition costs rise: AppsFlyer

The global ecommerce marketing industry is rapidly shifting away from acquiring new users and toward re-engaging existing customers as rising advertising costs, market saturation and geopolitical…

NEWS

Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

NEWS

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

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Fuse expands Gulf presence with new Dubai office

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding its presence in the Gulf region as…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Meet Mizna: The AI-generated actress emerging from Riyadh 

A new digital face has entered the Arab entertainment landscape—and she isn’t human. A recent Instagram post highlights the debut of “Mizna,” widely described as Saudi…

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From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

Every year, the Met Gala is framed as fashion’s biggest night out, a spectacle of celebrity, art, and excess staged inside the Metropolitan Museum of Art.…

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Criteo, dentsu launch first AI-driven video campaign

Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…

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F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

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Snap launches Promoted Places for real-world discovery

Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on the Snapchat Map, aiming to turn digital…

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Dubai Esports & Games Festival rescheduled to May 22–June 7

Dubai’s flagship gaming event, the Dubai Esports & Games Festival (DEF), will now be held from May 22 to June 7, 2026, with organisers promising a…

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Publicis Media Middle East promotes Amine Abou Ajram to CCO

Publicis Media Middle East has promoted Amine Abou Ajram to Chief Client Officer, a newly created senior leadership role aimed at strengthening client partnerships across the…

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Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

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Google unveils new AI-era measurement tools for marketers

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…

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