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Amazon Gives Young Emiratis a Seat at the Table

For brands thinking about the next generation, Amazon is putting youth, entrepreneurship and AI at the centre of the conversation. Amazon has launched the Amazon Youth…

NEWS

Google Gemini campaign featuring Shah Rukh Khan highlights AI’s potential for users

Google Gemini has launched a campaign featuring Bollywood actor Shah Rukh Khan to showcase how artificial intelligence can be used to turn everyday ideas and ambitions…

NEWS

95% of Saudi online purchases go to local retailers: report

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, according to the latest Saudi Internet…

NEWS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Webedia Arabia Group names Elie Zeinieh CEO of LeadGen MENA

Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing its focus on product innovation, AI integration and operational excellence across…

NEWS

Webedia Arabia Group appoints Mazen Mitri as CEO of Webedia MENA

Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate…

NEWS

AI is no longer just a tool—It’s becoming a strategic power: report

Artificial intelligence is increasingly being viewed as strategic infrastructure rather than just a productivity tool, with global conversations shifting towards governance, geopolitical influence, executive leadership and…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Google expands AI disclosure labels across Search, YouTube, Discover ads

Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…

NEWS

Adobe appoints Hussein M. Dajani as Director, Partner Marketing for Middle East and Africa

Adobe has appointed Hussein M. Dajani as Director, Partner Marketing for the Middle East and Africa (MEA), where he will oversee partner marketing and strengthen the…

NEWS

The accidental selfie that became the GCC’s hottest marketing trend

Blurry selfies, fingers covering the camera lens and awkward close-ups have replaced polished campaign visuals on the Instagram feeds of some of the Gulf’s biggest brands.…

NEWS
Trends
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