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Saudi music company MDLBEAST cancels Soundstorm 2026, festival to return in 2027

Saudi music entertainment company MDLBEAST has cancelled this year’s edition of its Soundstorm music festival in Riyadh, which was scheduled to take place in December. The…

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Creator marketing has a proof problem, and incrementality is the answer

As budgets shift toward creators in the Gulf, the industry’s next hurdle is showing it builds new demand rather than reshuffling the old. That was the…

NEWS

Nissan launches Patrol 75th Anniversary edition in GCC

Nissan has launched a limited-run Patrol 75th Anniversary edition exclusively for the GCC market to mark 75 years of the nameplate. The special edition will initially…

NEWS

Dubai Media pitches cross-platform advertising opportunities for Ramadan 2027

Dubai Media is positioning its expanding television, digital and social ecosystem as a broader platform for advertisers, as it looks ahead to Q4 2026 and Ramadan…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Arab News launches Arab Views podcast with Prince Turki Al Faisal interview

Arab News Editor-in-Chief Faisal J. Abbas has launched a new podcast, Arab Views, aimed at bringing greater regional context to conversations around the Middle East and…

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BYD Fan Zone combines football, gaming and vehicles in Jeddah

Football, gaming and automotive experiences came together at the BYD Fan Zone held at King Abdullah Sports City Stadium in Jeddah on September 29 as part…

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YouTube unveils new AI tools, monetization features for MENA creators

YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…

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Dior brings Miss Dior campaign to Dubai with Natalie Portman

Dior has brought its Miss Dior fragrance campaign to Dubai through a new out-of-home (OOH) advertising rollout featuring actor Natalie Portman. Launched in August, the campaign…

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2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

COMMUNICATE-AI-HUB

Snap unveils new AR experiences and AI for SPECS glasses

Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed to bring digital information and computing into users’ everyday…

NEWS

OpenAI unveils AI assistant ‘dots’ as safety concerns delay new model

OpenAI has unveiled a new AI assistant called “dots,” designed to work proactively on users’ behalf, even as the company delays the release of its latest…

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Nestlé taps WPP for AI-driven content model in Greater China

Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, with plans to produce more than 35,000…

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Yango Play mobilises 1,419 creators in Egypt campaign for Bershama release

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok campaign supporting the streaming platform’s…

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