SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, as the agency continues to expand its…
Momentum Group and Fanatics have formed a strategic joint venture that combines Momentum’s licensed commercial gaming operations in the UAE with Fanatics’ technology, product capabilities and…
Getting stuck is usually the moment a game grinds to a halt. ‘Rescue Squad’, created by Publicis Middle East for Jeep Middle East, turned that frustration…
The global luxury market is showing signs of stabilisation after a turbulent period, but brands face a fundamentally different competitive landscape where experiences, artificial intelligence and…
King’s College Riyadh will introduce the Read Write Inc. phonics programme from the start of the 2026-27 academic year as part of a broader effort to…
The Alliance of Independent Agencies Middle East has launched The Edge of Influence, a new podcast series designed to bring together brands, agency leaders and communications…
At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…
Sharx Marketing Agency has been appointed as the official creative agency for DENZA Jordan under Bustami & Saheb Group, taking charge of the premium automotive brand’s…
Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its new Chief Executive Officer (CEO), the company announced. Sarieddine, who previously served…
Saudi Arabia’s national carrier, Saudia, has won three awards at the Cannes Lions International Festival of Creativity 2026 for two campaigns designed to enhance the travel…
Buy now, pay later platform Tabby has apologised after mistakenly sending an email informing thousands of customers that they had won an Emirates flight voucher. The…
The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…
Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach…
