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Plus500 appoints UAE finfluencer Muhammad Alamer as brand ambassador

Global multi-asset fintech company Plus500 has appointed Muhammad Alamer, one of the UAE’s first registered financial influencers (finfluencers), as its brand ambassador in the country. Alamer,…

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SOCIALEYEZ appoints two creative directors to strengthen leadership

SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, as the agency continues to expand its…

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Momentum and Fanatics form UAE commercial gaming joint venture

Momentum Group and Fanatics have formed a strategic joint venture that combines Momentum’s licensed commercial gaming operations in the UAE with Fanatics’ technology, product capabilities and…

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Virtual Jeep convoys turn stuck gamers into connected communities 

Getting stuck is usually the moment a game grinds to a halt. ‘Rescue Squad’, created by Publicis Middle East for Jeep Middle East, turned that frustration…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Bain sees luxury stabilizing despite economic headwinds

The global luxury market is showing signs of stabilisation after a turbulent period, but brands face a fundamentally different competitive landscape where experiences, artificial intelligence and…

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King’s College Riyadh adopts UK phonics program for literacy

King’s College Riyadh will introduce the Read Write Inc. phonics programme from the start of the 2026-27 academic year as part of a broader effort to…

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Alliance of Independent Agencies launches industry podcast

The Alliance of Independent Agencies Middle East has launched The Edge of Influence, a new podcast series designed to bring together brands, agency leaders and communications…

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TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

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Sharx Marketing Agency wins DENZA Jordan creative mandate

Sharx Marketing Agency has been appointed as the official creative agency for DENZA Jordan under Bustami & Saheb Group, taking charge of the premium automotive brand’s…

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Omar Sarieddine appointed CEO of 9Yards Communications

Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its new Chief Executive Officer (CEO), the company announced. Sarieddine, who previously served…

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Saudia wins three Cannes Lions awards for travel, pilgrim initiatives

Saudi Arabia’s national carrier, Saudia, has won three awards at the Cannes Lions International Festival of Creativity 2026 for two campaigns designed to enhance the travel…

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Tabby apologises after mistaken ‘Emirates voucher’ email sent to customers

Buy now, pay later platform Tabby has apologised after mistakenly sending an email informing thousands of customers that they had won an Emirates flight voucher. The…

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UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

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