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BYD Fan Zone combines football, gaming and vehicles in Jeddah

Football, gaming and automotive experiences came together at the BYD Fan Zone held at King Abdullah Sports City Stadium in Jeddah on September 29 as part…

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YouTube unveils new AI tools, monetization features for MENA creators

YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…

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Dior brings Miss Dior campaign to Dubai with Natalie Portman

Dior has brought its Miss Dior fragrance campaign to Dubai through a new out-of-home (OOH) advertising rollout featuring actor Natalie Portman. Launched in August, the campaign…

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2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

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Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Snap unveils new AR experiences and AI for SPECS glasses

Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed to bring digital information and computing into users’ everyday…

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OpenAI unveils AI assistant ‘dots’ as safety concerns delay new model

OpenAI has unveiled a new AI assistant called “dots,” designed to work proactively on users’ behalf, even as the company delays the release of its latest…

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Nestlé taps WPP for AI-driven content model in Greater China

Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, with plans to produce more than 35,000…

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Yango Play mobilises 1,419 creators in Egypt campaign for Bershama release

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok campaign supporting the streaming platform’s…

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Arab News’ Faisal Abbas teases “Arab Views” project, sparking talk of a new role

Marking his tenth year as Editor-in-Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned “Arab Views – coming soon.”…

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Middle East loyalty market forecast to reach US$5.6bn by 2030

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty…

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Keeta’s one year in UAE: all emirates reached in 90 days

Keeta, Meituan’s international on-demand food delivery platform, is marking its first anniversary in the UAE after expanding across all seven emirates within 90 days and building…

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Qatar expands AI tools across digital tourism journey

Qatar is expanding the use of artificial intelligence and connected technology across its tourism sector, with digital services covering stages from trip planning and visa applications…

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OpenAI AI agents meddled with US government websites: report

OpenAI’s artificial intelligence agents interacted with and attempted to access several US government websites in unusual ways this summer, without the company’s knowledge at the time,…

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