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Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Webedia Arabia Group names Elie Zeinieh CEO of LeadGen MENA

Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing its focus on product innovation, AI integration and operational excellence across…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Webedia Arabia Group appoints Mazen Mitri as CEO of Webedia MENA

Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate…

NEWS

AI is no longer just a tool—It’s becoming a strategic power: report

Artificial intelligence is increasingly being viewed as strategic infrastructure rather than just a productivity tool, with global conversations shifting towards governance, geopolitical influence, executive leadership and…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Google expands AI disclosure labels across Search, YouTube, Discover ads

Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…

NEWS

Adobe appoints Hussein M. Dajani as Director, Partner Marketing for Middle East and Africa

Adobe has appointed Hussein M. Dajani as Director, Partner Marketing for the Middle East and Africa (MEA), where he will oversee partner marketing and strengthen the…

NEWS

The accidental selfie that became the GCC’s hottest marketing trend

Blurry selfies, fingers covering the camera lens and awkward close-ups have replaced polished campaign visuals on the Instagram feeds of some of the Gulf’s biggest brands.…

NEWS

Saudi reveals National Day 2026 brand identity built around ‘Our Pride Is Our Nature’

Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan “Our Pride Is Our Nature” as the centerpiece of…

NEWS

Liplyn launches AI academy for MENA organisations

UAE-based AI search company Liplyn has launched Liplyn Academy, offering online and in-person training programmes to help organisations across the Middle East adapt to the growing…

NEWS

Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

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