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OpenAI unveils AI assistant ‘dots’ as safety concerns delay new model

OpenAI has unveiled a new AI assistant called “dots,” designed to work proactively on users’ behalf, even as the company delays the release of its latest…

NEWS

Nestlé taps WPP for AI-driven content model in Greater China

Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, with plans to produce more than 35,000…

NEWS

Yango Play mobilises 1,419 creators in Egypt campaign for Bershama release

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok campaign supporting the streaming platform’s…

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Arab News’ Faisal Abbas teases “Arab Views” project, sparking talk of a new role

Marking his tenth year as Editor-in-Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned “Arab Views – coming soon.”…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Middle East loyalty market forecast to reach US$5.6bn by 2030

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty…

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Keeta’s one year in UAE: all emirates reached in 90 days

Keeta, Meituan’s international on-demand food delivery platform, is marking its first anniversary in the UAE after expanding across all seven emirates within 90 days and building…

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Qatar expands AI tools across digital tourism journey

Qatar is expanding the use of artificial intelligence and connected technology across its tourism sector, with digital services covering stages from trip planning and visa applications…

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OpenAI AI agents meddled with US government websites: report

OpenAI’s artificial intelligence agents interacted with and attempted to access several US government websites in unusual ways this summer, without the company’s knowledge at the time,…

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Saudi Arabia, UAE lead Middle East field at 2026 Cannes Corporate Media & TV Awards

Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with Aramco named Client of…

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Samsung names Karen Wazen as Galaxy brand ambassador in MENA

Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…

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Amr Diab earns second Guinness World Records title

Arab music star Amr Diab has earned a new Guinness World Records title after spending a cumulative 69 weeks at No. 1 on Billboard Arabia’s Artist…

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McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

NEWS

Emirates and Saudia named Most Recommended Brands in UAE and Saudi

Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in Saudi Arabia at 92.4%, according to…

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