OMG’s Way Forward with Data

| March 31, 2020

Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.

Tags: Andreas Frangeskides Annalect Mena Campaigns Data Management Nadim Samara Omd

Sheikha Latifa launches ‘Ode to a Camel’ celebrating Emirati heritage

Dubai’s cultural and artistic scene gained a new addition this week as H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum launched Ode to…

NEWS

CMOs increase AI spending despite limited readiness, Gartner finds

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity…

NEWS

Saudi Arabia bucks demographic decline reshaping global consumer economies

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of…

NEWS

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data