Every month, Netizency identifies a group of Arabic and English keywords from different industries in the region, classifies them according to the volume of mentions, and analyzes the topics of conversation across all social and online media.
Between 1st to 30th June, the top three most discussed topics were entertainment, electronics, and education, followed by health, finance, malls & retail, automotive, and telecommunication.
Overview
June got so many things going! Father’s Day, the longest day of the year, the suffocating weather, oh, what a thrill! As usual, some topics raced to secure a place at the top of the list. So many festivities, new applications, technology features, and of course, new educational news! What’s better than this? We really gotta say, nothing! After observing and listening to the various online conversations up close, we’ve gathered up what’s been taking place in the GCC for the past month. The June 2022 trends and updates are up next!
Top Themes
Entertainment
Starting with the spiciest segment of our Entertainment section: Jeddah Season. So much activity surrounding this now iconic event:
Concerts, exhibitions, celebrations, and much more is happening this summer in KSA! We’ve noticed a lot of buzz with users posting about all the festivities on social media! Elissa, Saad Lamjarred, Magida El Roumi, and Abdelmajid Abdallah all fired up the stage, as part of the event’s concert series. You probably caught a few snippets of those while scrolling on TikTok. There are also plans for an Anime Village where visitors can discover some of the best 50 Japanese Anime shows worldwide. There’s also a three-day K-pop festival taking place very soon!
Now, speaking of K-pop, Suho was a big topic of conversation recently in Dubai, as he launched Festival City Mall’s new Imagine show! Must have been quite the performance given how many mentions we’ve seen pop up after his performance.
Moving on to our next topic: the Queen of England celebrated her Platinum Jubilee, and while everyone in the UK went all-out to celebrate this milestone, the spillover to the rest of the world was also noticeable. But while the Queen was technically the highlight of the celebration, let’s just say that the many faces of Prince Louis stole the queen’s thunder, and reassured mothers everywhere that yes, even the Royal Family is not immune to a toddler’s antics.
Oh and the “will they or won’t they show up” debate was laid to rest, as the Jubilee saw the return of Prince Harry and Meghan Markle to the public eye, but not many people were happy about the return, with a lot of boos coming from the crowds as they were seen leaving the Service of Thanksgiving. Fan favorites Kate Middleton and Prince William, on the other hand, were shown nothing but praise.
The month of June also saw not one, not two, but three celebrations all taking place on the same day: June 21st (which also happens to be the longest day of the year)! Fighting for the limelight were Father’s Day (Middle Eastern Father’s Day, not to be confused with North American or European Father’s Day), International Yoga Day, and World Music Day. Everyone wanted a piece of the Father’s Day cake, with bloggers, influencers, and brands jumping on the occasion whether it be with simple greetings or more elaborate offers. Wellness brands, on the other hand, hopped on the Yoga Day bandwagon, while World Music Day saw its fair share of mentions, mostly by brands that are musically inclined.
Disney made some waves in June for several reasons. First off was the banning of Pixar’s much-anticipated Lightyear movie in several GCC countries because it violates the media content standards by featuring a same-sex kiss between two of the movie’s characters. But it’s not all bad news for the entertainment giant, as June saw the launch of Disney + in 16 markets across the Middle East and North Africa region. The launch was very well-publicized with a start-studded event at Dubai Opera and generated a lot of buzz in Saudi Arabia, with a lot of people excited about the launch.
