JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge the much-discussed gap between online and offline. In theory, this is a CMS for DOOH but, in reality, it is a tool that allows management – and integration – of contextual ads (based on weather, temperature, location, specific screens, time of day, day of week, flight data, etc), manual updates, social media and data feeds. The company’s research has found that dynamic content creates deeper engagement and increased awareness, memorability, and perception.
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Read moreFebruary 12, 2026
Golin MENA to lead UAE communications of Choithrams
Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a…
Read moreFebruary 12, 2026
Almarai’s 2026 Ramadan campaign: A humble table, a bigger message
As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle.…
Read moreFebruary 12, 2026
GCC app downloads growing five times faster than global average: Shayan Rahimi
With Ramadan approaching, 2026’s first peak season is just around the corner. Bidease and Sensor Tower surveyed 425 app marketers across the region, combining…
Read moreFebruary 12, 2026
IPA census: Fewer jobs, AI use on rise, diversity gains continue
The number of employees in the member agencies of the Institute of Practitioners in Advertising (IPA) fell over the past year, even as gender…
