Fox Corporation has unveiled what it describes as the television industry’s first end-to-end agentic advertising platform, introducing new AI-powered capabilities across audience planning, media transactions, and campaign activation, Adweek reported.
The platform, announced ahead of the Cannes Lions International Festival of Creativity, is powered by Fox’s data and technology platform, Fox AdStudio. It uses a network of AI agents and industry partnerships to automate and streamline advertising workflows while maintaining security and scalability.
The new system enables both buy-side and sell-side AI agents to perform tasks autonomously, including audience access, campaign planning, and media buying across Fox’s linear and digital properties.
Fox said the platform is designed to simplify the advertising process by allowing AI-driven agents to manage key functions traditionally handled manually, potentially improving efficiency for advertisers and media buyers.
The announcement reflects the growing adoption of artificial intelligence in the advertising industry, as media companies and marketers explore agentic AI systems to automate campaign management and audience targeting, Adweek reported.
