Mindshare, du improve media quality through DoubleVerify
Mindshare MENA, a WPP brand, and du said a digital media quality initiative using DoubleVerify technology reduced media block rates and improved advertising viewability…
NEWS
Majid Al Futtaim launches SHARE rewards program in Saudi Arabia
Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ecosystem into one of the…
NEWS
Rewiring retail marketing faces lingering post-war challenges
While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region.…
NEWS
