Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
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Read moreMay 26, 2024
From search boxes to conversations: How AI is changing consumer decision-making
AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…
Read moreMay 26, 2024
iProspect appointed Seddiqi Holding’s media agency of record
iProspect, part of dentsu, has been appointed digital media agency of record for Seddiqi Holding after a competitive pitch, securing a mandate that will…
Read moreMay 26, 2024
Saudi marketing leaders stress human-centric creativity in data-heavy era
By Afshan Aziz As Saudi Arabia’s digital economy accelerates, marketing leaders across key sectors are calling for a recalibration of how brands use data,…
