Regional creative and experiential agency entourage has been appointed to lead destination marketing, brand positioning and integrated communications for Al Dhannah City, as the emirate continues to sharpen its focus on place-led growth strategies.
Under the mandate, entourage will define a differentiated identity for Al Dhannah City, supported by a structured roadmap spanning brand strategy, narrative development and multi-channel communications. The brief is designed to strengthen the city’s visibility and position it as a compelling destination to live, visit and invest, using an insight-led approach.
Al Dhannah City has evolved from a coastal town into an established urban community, now home to more than 40,000 residents representing over 70 nationalities. The city combines infrastructure, liveability and community-driven experiences—factors that the new branding and communications strategy will seek to amplify.
“Being awarded the Al Dhannah City mandate is a proud moment for us,” said Rami El Chmaissani, Account Director at entourage. “The opportunity lies in repositioning Al Dhannah City from an industrial township to a vibrant, future-ready destination. Our approach brings together strategic insight, clear storytelling and community engagement to build a brand that reflects the city’s identity and long-term potential.”
The scope of work includes brand strategy and identity development, PR and communications, social media management, digital storytelling, and destination-led activations. The focus will be on creating a consistent and discoverable narrative that resonates with residents, visitors and investors alike.
The appointment marks another addition to the entourage’s expanding regional portfolio, reinforcing its positioning as a partner for destination branding and place-based storytelling across the GCC.
