
February 23, 2026
Ramadan spending lifts GCC loyalty market amid digital push
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending…

February 23, 2026
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending…

February 22, 2026
For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly…

February 20, 2026
The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across…

February 19, 2026
TOD, the entertainment and sports streaming platform by beIN MEDIA GROUP, has announced its Ramadan 2026 programming slate, featuring a curated mix of drama…

February 18, 2026
McDonald’s UAE is bringing back its annual children’s book initiative with a new limited-edition collection this Ramadan, combining the joy of reading with the…

February 18, 2026
Ramadan advertising in the Gulf often draws on familiar emotional cues—family, stillness, and the quiet passing of time between sunset and iftar. This year,…

February 18, 2026
Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand recognition and long-term…

February 15, 2026
Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the medium’s transition from experimental buy to mainstream marketing…

February 13, 2026
Qatar Airways has unveiled its first digital destination, QVerse Island, on the gaming platform Fortnite, allowing users to explore Doha through an immersive virtual…

February 13, 2026
Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail…

February 12, 2026
As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle.…

February 11, 2026
Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming…

February 11, 2026
Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East…

February 10, 2026
SpaceX aired its first-ever Super Bowl advertisement on Sunday, marking a significant shift in the marketing approach of Elon Musk’s companies, which have traditionally…