Ramadan advertising in the Gulf often draws on familiar emotional cues—family, stillness, and the quiet passing of time between sunset and iftar. This year, Breitling continues its “Connected Through Time” platform with three short animated films—Air, Land, and Sea—each built around a simple storyline and restrained soundtrack that echo Ramadan’s mood of reflection and austerity.
Sea
The most overtly Ramadan-inflected of the three, this film opens with a family spreading a sheet on the beach as lantern light gathers around them. Their son glides across the water on a Breitling-branded airsurf, the movement calm rather than extreme. When he returns, the family breaks iftar together, surrounded by lamps that subtly form the shape of the Breitling “B”. The pacing is unhurried, with soft ambient sound carrying the narrative. Just before iftar, the father hands the son a Superocean Heritage — a vintage-inspired dive watch with clean lines and nostalgic cues, associated with leisure, water, and relaxed elegance.
Air
The Air chapter follows a couple traveling in a small Breitling aircraft. She opens her purse, and a Breitling box opens briefly to reveal a Navitimer — Breitling’s iconic aviation chronograph, long linked with pilots, navigation, and the romance of flight. The two share a light snack mid-flight. After landing, they drive along an open road, leaving behind a luminous golden trail that resolves into the brand mark. The film focuses less on aviation spectacle and more on companionship and shared journeys.
Land
In the Land film, two bikers ride through a desert highway at dusk, the landscape expansive and quiet. They arrive at a rooftop gathering where two friends await, and the meeting turns into an intimate exchange of gifts—a Chronomat — a robust yet refined sports watch, known for its rider-tab bezel and everyday versatility across settings. The closing shot reveals a street below sparkling into a bold, glowing “B”.
Across all three films, the storytelling remains deliberately simple. The animation style is clean and atmospheric, and the music is understated, avoiding the grand crescendos common in luxury advertising. The watches appear, but never dominate the frame.
That restraint is the campaign’s defining strength. Rather than dramatizing luxury, the films frame time as something shared—quietly and collectively—an idea that resonates naturally with the spirit of Ramadan.
