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AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

AI is rewriting advertising in the GCC — but humans still hold the creative advantage

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising industry. In Saudi Arabia and the UAE, agencies and…

INSIGHTS

AI is becoming the newsroom’s second pair of hands across GCC and APAC

Artificial intelligence is rapidly finding its place inside newsrooms across Asia-Pacific and the Gulf, but the most significant change is not necessarily the replacement of journalists.…

INSIGHTS

AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

Brand building in the age of AI: when the algorithm becomes the customer

For decades, brand building was fundamentally about winning human attention. Brands fought for shelf space, search rankings, advertising real estate and, increasingly, social feeds. The objective…

INSIGHTS

At Cannes Lions, TikTok brought marketers back to what actually works

At a festival obsessed with the future, TikTok invited marketers to revisit something much older: the fundamentals. While Cannes Lions 2026 was dominated by AI announcements,…

BRANDS