Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted across more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa. The survey responses reveal a growing propensity among mobile video consumers to view and navigate videos in their native languages on a single over-the-top (OTT) mobile app that also enables them to consume international content at length.
Key insights of the Vuclip GVI Survey Relevant to the UAE include:
Preference for an all in one mobile video app
82 percent of survey respondents in the UAE said that they preferred a single over-the-top (OTT) app for finding both regional and international video content.
Preference for an app that speaks the viewer’s language
75 percent of survey respondents in the UAE indicated their preference for mobile video apps to enable better video discovery through navigation in native languages.
Localized content takes center stage
75 percent of Vuclip viewers in UAE have shown preference to watching content in their native language.
71 percent of respondents in the UAE reported a clear preference for availability of Arabic language content.
Increasing smartphone adoption
47 percent of respondents reported to be using Android OS based devices
25 percent of respondents reported to be using iOS based devices
14 percent respondents reported to be using BlackBerry OS based devices
Commenting on the survey insights, Arun Prakash, chief operating officer, Vuclip says in a press statement, “A diversified content catalogue coupled with an unparalleled viewing experience is what the mobile video viewer wants and what Vuclip has been successfully delivering over the last seven years. The insights validate the importance of catering to the diverse entertainment needs of our subscribers from Asia to Africa. Creating a strong video library backed by gamut of content in regional languages would play a key role in broadening the subscriber base of VOD players.”
Methodology
The trend statistics in this report were gathered in April 2015 from more than 8,500 Vuclip users in Egypt, India, Indonesia, Kenya, Malaysia, Nigeria, Thailand, and United Arab Emirates. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding. The information gathered for the top searches comes as a result of our ability to collect anonymous information about what users are searching for, the handsets they are using and the country they’re in. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world.
