Technology, design and gaming conference, STEP Conference has appointed UK-based Brazen PR to handle its PR and content marketing. The conference – back for the fourth year – is scheduled to take place on March 31 at the Dubai International Marine Club.
Brazen, which launched in the UAE this year, will be tasked with engaging local and global media and influencers pre, during and post event with a clearly defined outreach strategy and live, ‘as it happens’ content creation on the day.
Ray Dargham, founder of STEP Conference comments in a statement: “STEP Conference is the region’s most disruptive tech, gaming and design event, so it was only fitting that we chose an equally disruptive PR partner. We want this event to be the most talked about one yet and are confident that Brazen, with its expertise in this arena will take us to the next level”.
Louise Jacobson, managing director of Brazen adds: “STEP is so much more than a conference and we’re thrilled to come on board and bring alive everything it has to offer. Having launched in the UAE only last month, this is Brazen’s first big win and we couldn’t have asked for a more exciting opportunity to demonstrate our ability, not just within traditional PR, but in the digital and social spaces within which we excel. We will be engaging with our global and regional contacts to make sure this is the best event for STEP Conference to give it the recognition and buzz it deserves”.