The role was newly created to expand the agency's foray into production.
Elio El Chayeb has joined Socialeyez as the agency’s first-ever Head of Production.
In his new role, El Chayeb will be in charge of guiding a team of seven content creators. He will lead in brainstorming, servicing, and production.
El Chayeb has worked across a wide portfolio of local and global brands including Neom, Virgin Mobile, and Tazaj.
He joins from Aflam Productions in Saudi Arabia where he was Senior Producer. Prior to this, he directed and produced commercials for brands including Splash and Galaxy in Dubai. His years in the GCC have earned him extensive experience across the communications, retail, hospitality, and public industries.
Commenting on his appointment, El Chayeb said in a statement, “I’m delighted to have been appointed Socialeyez's first-ever Head of Production – and have this opportunity to inject my passion and talent into such a forward-thinking and award-winning company. I’m looking forward to not only teaching my new team useful and important skills, but also expanding my own knowledge as after 14+ years within the industry, I believe there is always more to learn. My vision for the future is to establish a new sector focused fully on production so we can showcase we are more than a social media agency and [are] in actual fact a production house with an edge, offering everything from concept creation to delivery, while servicing clients with the best commercials with competitive prices.”
El Chayeb reports to Ambreen Kazi, Creative Director at Socialeyez .