Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the OOXmonitor service. With more than 26 offices around the globe, Perform Group is a digital media company that specializes in commercializing sports content worldwide. In addition to distributing content and providing subscription platforms, Perform represents a global advertising network of websites, including, goal.com, sportingnews.com, mackolik.com, sahadan.com, sahadan.com, sportal.de, sportal.com.au, spox.com, and voetbalzone.nl.
Jamie Wilson, executive vice president for Europe and Middle East, Perform Media, says in a press statement: “ME is a very important market for Perform. As we grow both our audiences across our owned and operated portals and increase our advertising business, our partnership with OOX will allow us to gain valuable insight and learnings that will help us shape our offering for the market.”
Salika Mustafa, head of Brand Partnerships & Media Sales – MENA, adds: “OOX will provide far better insight to brands historical and present digital activity. This will enable us as a media owner to shape more strategic and tailored proposals and creative ideas.”
“Perform Group has recently opened an office in Dubai, and we are delighted to have them on board so soon. We have worked very hard at bringing on an online ad intelligence service that has a direct performance impact on ROI and sales revenues, and we are quite confident that Perform Group will find significant value in OOX’s online advertising intelligence,” says Fouad Bedran, OOX co-founder and managing director.
