Digital ad monitoring agency OOX has announced three new subscribers to its OOXmonitor service: Khaleej Times, Okaz, and Sport360.
OOX co-founder and co-managing director, Liana Majed says in a press statement: “We’re absolutely thrilled to add this great line-up of publishers to our roster. It is refreshing to see more print publishers investing in digital advertising sales development tools. This trend developed throughout 2014, peaking in the last quarter. We believe print publishers can weather the budget migration storm with a tool like OOXmonitor”.
Since it was founded in 1978, Khaleej Times has established an avid readership in the UAE and has become the country’s second most popular English daily newspaper while Okaz is Saudi Arabia’s most popular Arabic daily newspaper according to latest published research. According to the same survey, Okaz also notably tops polls in the country’s important western region. Launched in 2010 by Michael Chalhoub, Sport360.com is the UAE’s only dedicated sports daily newspaper and website providing news in both English and Arabic.