OMG AI (Augmented Intelligence) will feature marketing thought-leader Professor Scott Galloway.
OMG MENA will stage its first conference, OMG AI (Augmented Intelligence), in Saudi Arabia on March 14 in Riyadh.
The event will focus on the battle for attention and will be headlined, for the first time in Saudi Arabia, by Scott Galloway.
Galloway is Professor of Marketing at NYU’s Stern School of Business, a serial entrepreneur, the author of four books, a podcaster and a sought-after media commentator. He will share his sharp data-driven insights and thought-provoking take on the attention economy.
With attention spans dropping and media doing their best to keep people glued to their screens, attention is the most crucial marketing commodity - the new oil.
"OMG AI: The Battle for Attention" will look into the future of the marketing industry, exploring a paradigm shift and explaining why attention matters so much, how to measure, work with, and benefit from it, revealing exclusive local insights.
The event will also consider the capabilities, both human and technological, marketing and advertising professionals will need to deploy to thrive.