Nation Media Group, an independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region following a competitive pitch last month. The MediaVantage has been awarded the rights to sell advertising and commercial opportunities in all the titles owned by The Nation Media Group including its flagship brands such as The Daily Nation (Kenya), Business Daily Africa (Kenya), Daily Monitor (Uganda), Daily Citizen (Tanzania) to clients and media agencies in the Middle East region.
Joe Muganda, CEO of Nation Media Group, says in a press statement, “The Middle East continues to be an attractive market for African investors and visitors, and we feel that now is the time to appoint the right media representative to manage our commercial interests. The MediaVantage is clearly the market leader and we are delighted to have selected Manoj (Khimji), Imane (Eddinari) and their team to partner with us to represent the Nation Media Group. ”
Manoj Khimji, managing director of The MediaVantage, adds, “Nation Media Group is by far the leading African publishing and media company; we are delighted to add all titles owned by the group to our current roster of leading African media. We look forward to offering complete media solutions from the African continent to clients and agencies in the Middle East.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]