NARS, a global cosmetics brand owned by Shiseido, has appointed Social Eyez as its regional social media agency. With an established global presence of 1.9 million Instagram followers and 1.7m Facebook fans, the brand is now ready to branch out its social media presence in the Middle East.
Fadl Al Tarzi, CEO of Social Eyez, says in a press statement: “NARS is a very exciting brand for the team. In fact, when we first began our brainstorming session, the team was beyond elated [about] working on this account. Without a doubt, we will justify their regional presence and create authentic, localized content and campaigns that the fans are waiting for. We’re also fortunate to already have some brand fanatics within our team, such as beauty blogger Heena Mak, aka Ample Arabia.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]