Unilever’s Lipton has appointed FP7/DXB for its digital and social business across the Gulf region. The agency will be tasked with overseeing Lipton’s digital communication and content strategy across its multiple products, including Lipton Black Label, Lipton Clear Green and Lipton Chai Latte.
Sasan Saeidi, managing director of FP7/UAE, says in a press statement: “Lipton is a great Global brand, and as digital and social have become increasingly important in our region; brands like Lipton need to maintain their leadership and remain at the cutting edge of this space. We are delighted to be able to partner and help Lipton with this amazing opportunity. There are a lot of initiatives we are currently working on and excited to be launching them soon.”
Waqas Javed, marketing director of Foods, Refreshments & Home Care, adds: “Lipton is the biggest tea brand globally as well as in GCC. It enjoys a great heritage with the Arab consumers as it has been part of their households for generations. Being the leading advertiser in the category, Lipton recognizes the changing media habits in the region and is committed to staying ahead of the curve in the Digital and Social space as well. We are, therefore, excited to announce our partnership with FP7 DXB and are looking forward to launching a host of interesting initiatives for our consumers”.
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