Landmark Leisure, in association with Emirates Red Crescent and Islamic Affairs & Charitable Activities Department, announces the 2025 edition of its annual ‘Share a Toy’ initiative.
Landmark Group’s entertainment division, Landmark Leisure, and its flagship brand, Fun City, in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD), announce the 2025 edition of their annual ‘Share a Toy’ initiative. Following an overwhelming response in previous years, this Ramadan, Landmark Leisure once again invites residents to embrace the spirit of giving by donating toys to children in need. This heartwarming initiative encourages families to come together and make a meaningful difference in the lives of underprivileged children across UAE.
This heartfelt initiative is aimed at promoting the spirit of giving and instilling the values of kindness and generosity in children. Through the simple act of donating toys, families have the opportunity to bring joy to those in need. This gesture not only uplifts the morale of the recipients but also shapes young minds, teaching children the importance of empathy, compassion, and selflessness. Beyond benefiting the recipients, the initiative helps instill a sense of social responsibility by participating.
Over the years, this initiative has grown into a beacon of hope, with donations soaring from 20,000+ toys in the last 3 years. The awareness campaign was introduced by Landmark Leisure across its brand portfolio: Fun City, Fun Block, Fun Ville, Fun Works, and Tridom.
Families can participate in the program by dropping off the pre-loved toys of their children that are in good condition at dedicated collection boxes at participating stores across the
Emirates. All donated toys will be distributed to children in need through Emirates Red Crescent. At Landmark Leisure, the children are encouraged to play as it is every child’s necessity and after the donation they can enjoy a reward of fun-filled day exploring a range of attractions, including Big Rides, kid-friendly rides, video games at the mall’s play area.
Landmark Leisure invites all patrons to come and support this worthwhile charitable cause and make a meaningful difference in a child’s life.
