KANTAR SHARES ITS 2025 MARKETING TRENDS REPORT

. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance:

1. Brands go woke and definitely not broke
2. The puzzle of slowing population growth
3. Gen AI – safety will come first
4. Looking to livestreaming
5. Demanding more from Retail Media Networks
6. Embarking on the voyage to total video
7. Social media to innovate to recapture attention
8. Sustainability set to become marketing’s job
9. Brands to tap into creator communities
10. Stretching the limits of innovation

Our 2025 Marketing Trends report will help guide brands in understanding these shifts, anticipating challenges, and making informed decisions for the future. You can download the full Marketing Trends 2025 here.