INSIGNIA PARTNERS WITH RED SEA GLOBAL TO UNVEIL FUTURE ICONS OF SAUDI HOSPITALITY
Insignia Worldwide supports Red Sea Global (RSG) in its launch of three groundbreaking new resorts.
Insignia Worldwide, a category-defining design and strategy advisory firm, is proud to support Red Sea Global (RSG) in its launch of three groundbreaking new resorts. The unveiling of Shebara, Desert Rock, and Thuwal Private Retreat marks a milestone in positioning Saudi Arabia as a premier leisure destination.
As part of its strategic collaboration with RSG, Insignia delivered cohesive identities and immersive brand experiences for each of these unique resorts. From crafting brand strategies that resonate with the surroundings, to defining authentic guest touchpoints that elevate the journey, Insignia has played a pivotal role in defining this next chapter of luxury Saudi hospitality.
Defining a Sense of Place Insignia’s expertise in creating transformative experiences aligned perfectly with RSG’s vision for these destinations. With human centricity at its heart, Insignia’s strategic approach illuminated how each of these hotels are a core ingredient in destination placemaking.
Each property reflects the diversity of the Red Sea’s landscapes and RSG’s commitment to sustainable development, offering travelers an unparalleled connection to nature and culture. The brand identity and guest journey strategies ensured that every detail of the experience, from service touchpoints to rituals, reflects the Kingdom’s rich culture, tradition of hospitality, and forward-looking aspirations.
To bring these concepts to life, Insignia creatively directed the photography and videography for all three properties, with imagery that celebrates the otherworldly architecture of Shebara, the natural integration of Desert Rock, and the serenity of Thuwal.
This visual storytelling aims to inspire local, regional, and global audiences to discover the undiscovered.
Across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.
A third destination, Thuwal Private Retreat opened in 2024. RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment. For more on Red Sea Global (here).
