Global PR and communications consultancy, Hotwire PR, has formed an exclusive co-branded partnership with Dubai-based digital, marketing and communications agency, Active. The move increases Hotwire’s global network of offices to twelve and is part of its strategy to offer clients’ pan-regional communications support and global opportunities for its staff. Active D.M.C is the second of Hotwire’s global network of affiliates to join its exclusive co-branded partnership scheme with Amsterdam-based Yellow Communications being the first.
Active D.M.C’s services span the GCC and the Levant through clients, such as Revlon, Xerox, Parrot and JP Morgan Private Bank. Independently owned, the agency has worked with Hotwire on a non-exclusive basis for the past ten years for clients including Ruckus Wireless, Seagate and Ciena.
As part of the partnership, Active D.M.C will add the Hotwire logo to its existing brand identity and will extend the operational relationship between the two companies. The partnership gives Active D.M.C access to Hotwire’s global sales, marketing and HR resources while Hotwire will benefit from Active’s experience and network across the Middle East. Both companies will work together not just on supporting existing clients, but also on business development across the region.
Andy West, chief development officer at Hotwire, says in a press statement, “Working together, we can tap into a wider talent pool while offering our staff the sort of international opportunities that today’s young PR professionals are looking for. We’re delighted to be teaming up with Active D.M.C and to building a strong EMEA offer for our clients and to providing career possibilities for our people.”
Louay Al-Samarrai, co-founder and joint managing director, adds: “At Active we are always looking to evolve and enhance our solutions and services and this partnership gives us the support and access to the very best that the communications industry has to offer. Working closely with Hotwire, we can effectively tap into a much wider network of prospects, services and skills and provide our regional client base with a broader range of solutions to their communications needs.”
Brendon Craigie, Group CEO at Hotwire says: “Clients understandably want to work with the best partners throughout the world. We are driven by a desire to deliver the best possible international results for our clients. By aligning our award winning team and strategic presence in Europe, North America and Australasia, with outstanding regional partners like Active D.M.C, we believe we bring a compelling alternative agency model to the once size fits all global agency model. It means that we can bring a similar level of consistency and ease of partnering that you would expect from a single brand solution, while enjoying the benefits of a best of breed model.”
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