Can 2023's Black Friday Sales be the Highlight for BNPL's History?
Buy now, pay later (BNPL) is forecasted to be the largest payment method for online Black Friday sales in Saudi Arabia.
MENA’s homegrown online retail management company predicted that e-commerce payments via buy now, pay later (BNPL) would, for the first Black Friday in history, overtake the volume and value of payments made in cash.
According to Uplo data, cash-on-delivery typically makes up approximately 35% of purchases, with credit and debit cards holding the lion’s share of payments with 42%, while BNPL averages 23%.
However, given a surge of online integrations, the growing familiarity of BNPL across the region, and Black Friday falling before pay day for many employees, Uplo estimates that BNPL will overtake cash-on-delivery during one of the year’s biggest online retail events.
Uplo estimates that in the UAE the percentage of sales through BNPL will climb to 26% of purchases, cash will drop to 23% and credit/debit card usage will account for 51% of items bought.
BNPL Biggest Payment Method on Black Friday in Saudi Arabia
In Saudi Arabia, the effects are even more pronounced, with BNPL becoming the biggest payment method on Black Friday. Uplo forecasted that 37% of sales will be by BNPL, ahead of credit/debit cards at 34% and cash-on-delivery at 29%.
Nicolas Bruylants, co-founder and CVO of Uplo said, “The trends are clear that BNPL is growing in importance, and with Black Friday falling before people get paid this month, there’s a strong likelihood we’ll see a boom in BNPL usage. Black Friday 2023 looks set to be a record one for BNPL providers.”
