AdZouk and SuperAwesome partner to bring kid-safe advertising to MENA

AdZouk, a premium MENA SSP, has partnered with SuperAwesome, a kid-safe digital marketing platform, to bring kid-safe advertising to the Middle East. The agency claims that this is the first and only 100 percent kid-safe digital ad marketplace in the region where advertisers and publishers can engage young audiences using the industry’s most trusted technology.

Used by brands like Disney, Hasbro, LEGO, and Warner Bros, SuperAwesome’s COPPA-compliant platform claims to reach over quarter-billion kids each month around the world for kid-safe digital advertising and branded content delivery to the under-13 audience across virtual worlds, desktop web, YouTube and mobile. The company has a global presence in the US, Europe, South East Asia and Australia.

From this month, AdZouk will be offering brands and content creators SuperAwesome’s “AwesomeAds” platform.

Jamie Atherton, managing director, Adzouk says in a press statement, “Kids across the MENA region make up a huge percentage of our audience and are the next generation of advertisers and publishers. By teaming up with SuperAwesome, AdZouk will be at the forefront of the kid-safe advertising industry. In turn, SuperAwesome will benefit by establishing a footprint in a new region.”

Dylan Collins, SuperAwesome CEO, adds: “Making both our platform and marketplace available to brands and content owners globally is a key objective of ours. We’ve known Adzouk for some time and been consistently impressed by their professionalism and expertise. We’re delighted to be opening up the MENA region with them as a partner.”