6 questions with Vittorio Bonori, Global President, Zenith

What do you love about this industry?

The pace of transformation

What do you hate about this industry?

Nothing I hate, but sometimes I don’t like to see how old stereotypes still affect perception.

If you could be in another profession, what would it be?

The same.

What’s the first thing you do when you wake up in the morning?

Prepare breakfast for my children.

What’s the last thing you do before you go to bed?

Tell stories to my children and read a good history book.

The craziest thing on your bucket list?

Teaching my English colleagues how to cook Italian pasta

Read the full exclusive interview where Bonori talks about data, ROI and what it means to be an ROI agency