Beverage brand Vimto, fast-food chain Al Baik and dairy company NADEC emerged as Saudi Arabia’s top advertisers for February 2026 after recording the biggest increases in ad awareness, according to data from YouGov.
The rankings are based on YouGov BrandIndex, the company’s daily brand perception tracking tool, which measures the percentage of consumers who recall seeing advertisements from specific brands over a two-week period.
Vimto recorded the highest increase in advertising awareness during February, rising by 10.7 percentage points, from 19.8% on February 1 to 30.4% by February 28.
Al Baik and NADEC followed, each registering a 6.8-point increase. Al Baik’s ad awareness grew from 36.6% on February 1 to 43.5% by February 18, while NADEC’s score rose from 21.5% on February 4 to 28.3% on February 23.
YouGov said the rankings reflect the difference between the lowest and highest ad awareness scores recorded for each brand over a four-week period.
January leaders included Snickers and Almarai
In January 2026, chocolate brand Snickers, dairy giant Almarai and Riyadh landmark Kingdom Centre (also known as Al Mamlaka Tower) topped the list.
Snickers posted an 8.5-point rise in ad awareness, increasing from 21.4% on January 6 to 29.9% on January 30. Almarai followed with an 8.4-point increase, climbing from 48.2% on January 8 to 56.6% on January 26.
Meanwhile, Kingdom Centre recorded an 8.3-point increase, rising from 11.2% on January 1 to 19.5% on January 24.
How the rankings are calculated
According to YouGov, BrandIndex collects consumer perception data on thousands of brands daily. The Ad Awareness metric is based on responses to the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?”
The February rankings are based on a four-week moving average covering February 1–28, 2026, among adults aged 18 and above in Saudi Arabia.
The monthly rankings highlight brands that have recently strengthened their marketing visibility, often reflecting seasonal campaigns, promotional pushes, or major advertising investments.
