Margin Notes

Ghassan Kassabji

CEO of Impact BBDO Dubai and Chief Growth Officer of the Impact BBDO Group across MENA.

Making is cheap. Choosing isn’t.

Since generative AI went mainstream, our industry has asked whether AI will make advertising cheaper. The early evidence suggests we have been asking the wrong question.…

GHASSAN KASSABJI

Branded

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Margin Notes

Making is cheap. Choosing isn’t.

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