Margin Notes

Ghassan Kassabji
CEO of Impact BBDO Dubai and Chief Growth Officer of the Impact BBDO Group across MENA.

The reps were the point
They say AI is taking the juniors’ jobs. What it is really taking is the practice that made juniors senior. Now it’s our responsibility to replace…
GHASSAN KASSABJI

Making is cheap. Choosing isn’t.
Since generative AI went mainstream, our industry has asked whether AI will make advertising cheaper. The early evidence suggests we have been asking the wrong question.…
GHASSAN KASSABJI



