When I first moved to Dubai, I was goggle-eyed at the luxury brands on display. Okay, I was spending most of my time in DIFC, the…
In an AI-driven world, are brands still too focused on demographics and personas instead of understanding the real “job” customers are hiring them to do? One of…
I’m very fortunate to have had a career in roles where I had no idea what I was doing and neither did anyone else. At future-oriented…
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