Adele Baxter - Communicate Online
Adele Baxter

Why copy-paste global campaigns no longer work in the Middle East

Social media use in the Middle East and North Africa is among the highest in the world, making it one of the most digitally engaged consumer…

THE-VIEW

Marketers are getting the UAE completely wrong — And it’s costing them 

Recent moments of uncertainty have exposed a deeper layer of consumer understanding in the UAE — one shaped less by nationality alone, and more by mindset,…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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