Mars moves planning business from Starcom to MediaCom

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business.

By Communicate Staff

| December 18, 2014

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business, report industry sources.

A spokesperson from MediaCom confirmed the move but neither agency has released an official statement yet.

Tags: Mars

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