7 questions with Mars’ Daniele Calderoni on brand building
The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product,…
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Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties…
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