Bruce Clay Inc. (BCI), the global Internet marketing optimization company with over 1,500 digital experts working across nine countries, has announced the launch of its operations in Dubai, UAE. Located in Tecom, the new office will enable BCI to establish a stronger presence in the region and provide local support to its UAE-based clients.
James Gaubert, general manager of BCI, says in a press statement, “It’s a pleasure to launch our operations in Dubai, the online marketing hub. Increasingly, clients are looking for global expertise so establishing a local office was a natural progression to strengthen our existence in the world. Over the years, we’ve helped businesses reinforce and optimize their presence through our structured SEO and PPC practices. We are hoping to enhance these partnerships in the Middle East through our physical presence in the region. The launch in Dubai is a testimony of delivering value for our clients.”
Digital advertising is one of the largest methods of advertising in the world and the Middle East – particularly as UAE is catching up with the trend. Research indicates that the digital ad spend in the nation is increasing by 37 percent per year to reach an astounding $1 billion in 2017. The increase in digital advertising reflects an aggressive marketing strategy that brands have adopted to target the online mobile consumer.
“Digital advertising in the form of SEO & PPC is becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Dubai is a competitive market and every company is online in one way or another. However, it is the right set of tools that lands you on the first page of Google and drives the right traffic to your website,” adds Gaubert.
BCI specializes in a range of services from search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture and social media and conversion rate optimization services. Operating out of its office in Dubai, the Google AdWords certified company uses its proprietary SEOToolSet to provide an entire gamut of services, ranging from keyword selection, creative development of text ads and rich media campaigns, landing page optimization and bid management.