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Search Results for : Ramadan

man
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
People
January 10, 2021
An Open Door to Transformative Collaboration
man
People
December 20, 2020
The Role of Education in the Marketing Industry
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Industry
September 16, 2020 The Rise of Video Streaming In MENA

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

Industry
July 12, 2020 Snap Gives a Push to E-Commerce in MENA

Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable ROI – especially at a time when the Covid-19 lockdowns got many businesses to quickly expand their e-commerce efforts in response to consumer demand. Shayan Rahimi, Head of e-Commerce – MENA […]

Culture
June 28, 2020 A day in the life of…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

man
Choueiri Group Deep Dives
CG Updates
June 21, 2020
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
June 07, 2020 How TikTok Engaged Users to Celebrate Ramadan’s Values

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

man
Facebook Hub
Masterminds
May 28, 2020
Instagram AR for Good during Ramadan #Stopfoodwaste
CG Updates
Choueiri Group Deep Dives
May 19, 2020 Reflecting On An Unusual Ramadan
The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the holy month of Ramadan. From the evident shifts in Ramadan activities to restrained and new spending habits- the research also focuses on consumer mindsets, once the lockdown begins to ease. The ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.
Industry
May 19, 2020 How Twitter is Talking To Marketers Today

“It’s important for advertisers right now to be [aware and] connect with what’s happening on the platform,” says  Carla El Maalouli,  Head of Business Marketing at Twitter MENA. Communicate caught up with Maalouli to learn what the social media platform has been up to during this pandemic, and the new formats they’ve introduced, to communicate with […]

Industry
May 17, 2020 Iftar Hourglass

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

Industry
May 14, 2020 Stay Home, Stay Connected

Ramadan is the month of coming together to celebrate. But the current pandemic has forced people to stay apart from one another. Many have resorted to connecting virtually, despite the occasion, to stay connected. Vodafone Egypt and Wunderman Thompson Cairo decided to provide a solution to this predicament by lanching “Stay Home, Stay Connected/Entertained,” a short […]

man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
People
May 06, 2020 Harnessing the Power of Communication During Ramadan

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The coronavirus pandemic is a reminder that we are all part of one global community and dependent on each other. This year, the holy month of Ramadan lands amidst efforts across the […]

Industry
May 05, 2020 Remembering What They Learnt

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]

Industry
April 28, 2020 Ad Colony Survey Findings Reveals Increase In Mobile Usage During Ramadan

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people throughout the Middle East and North Africa about mobile usage during the Ramadan season. Respondents typically aged from 25 to 44 years. The key highlights of the survey are as follows […]

man
Facebook Hub
Masterminds
April 28, 2020
How Nestlé Repositioned Kitkat Mini Moments During Ramadan
Industry
April 26, 2020 Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities, and businesses – this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more […]

Industry
March 30, 2020 An Inside Look at Producing Ramadan Content on Snapchat

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

People
March 16, 2020 Digital Tales

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

Industry
March 11, 2020 First Look : Twitter Ramadan Insights

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]

Masterminds
Facebook Hub
February 12, 2020 A Facebook Messenger Bot by Nestlé with All the Answers
“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)
Industry
May 29, 2019 What Is It?

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during that month. Hence, they say that “SHARED by Facebook” offers brands and people an easy-to-navigate platform to help them make the most out of these moments. So what is Shared by Facebook?   […]

Industry
April 21, 2019 Snapchat Ramadan Case Studies

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Industry
August 09, 2018 INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as the key destination for audiences across the Middle East during the month of Ramadan. This year, our Fatafeat Ramadan strategy was truly 360, with a diverse line-up of locally produced shows […]

Industry
August 08, 2018 Love cooking but hate washing? This brand gets you

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around the love women have for cooking for their loved ones during the month of Ramadan & contrastingly, the hate they have for the dirty dishes this cooking creates. Read: Domestic staycations rate […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
June 01, 2018 INFOGRAPHIC: Over 80% want to try NEW brands on this platform

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer watching ads on YouTube to TV In MENA, users spend an extra 6 million hours on Facebook throughout the month Clearly, Ramadan is a peak period for advertisers with users spending […]

Industry
May 31, 2018 TV or Digital: Who’s the king in Ramadan?

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

Industry
May 28, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
May 27, 2018 Advertising lessons from John Lennon and Mark Twain for this Ramadan

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you bear three simple rules in mind. The holy month of Ramadan is with us, so be ready to read multiple articles from many experts discussing its impact on advertising, media consumption, […]

Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Culture
May 17, 2018 Can’t be in Saudi during Ramadan? You can watch the prayers live thanks to…

Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead to varying media consumption habits and purchase behaviors. On Facebook, for instance, activity across the MENA region peaks by 15 percent as 86 percent of Facebook users celebrate Ramadan. Its users, […]

Industry
May 13, 2018 Advertising on Facebook in Ramadan? Learn from these 3 case studies

Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced business hours and unusual daily schedules, users’ media habits and purchase behaviors also undergo a massive change. Time spent on online platforms peaks during the month, which is a goldmine for […]

Industry
April 23, 2018 There are going to be more Ramadan ads on YouTube this year, thanks to…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

Industry
May 23, 2017 Giving back during Ramadan

By Puja Pannum, managing director, Blis MENA Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble. Ramadan is also seen as a time for people to reconnect with their loved ones. Families will […]

Industry
May 21, 2017 Decoding consumer behavior during Ramadan

By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also brings significant changes in the landscapes of marketing activities among brands. With the rise in digital media consumption and the growing popularity of shopping online, marketers have their tasks cut out […]

Industry
July 13, 2016 Ramadan on Twitter: An international conversation in numbers

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social network, sharing their most precious moments and events from the holy month with the world.   According to data released by the social network, tweets related to #Ramadan were viewed more […]

Industry
July 23, 2015 VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales […]

Industry
July 01, 2015 Make the most of mobile this Ramadan

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also find that most brands value social influencers and entertainment enthusiasts and reaching them effectively means achieving marketing objectives. Young Millennials are the largest consumer segment in the world today with over […]

Industry
June 29, 2015 VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations […]

Industry
June 18, 2015 Google Launches ‘My Ramadan Companion’

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help users celebrating Ramadan by giving them relevant information that can enhance their daily lives during Ramadan. As part of the ‘My Ramadan Companion’ experience and for the very first time, Google is releasing […]

Industry
July 15, 2014 VivaKi’s Social TV weekly update

The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously delved into the importance of leveraging social media chatter – surrounding the region’s top Ramadan TV programmes – to create agile marketing operations and deliver real-time, meaningful content to consumers. And, when […]

Industry
July 07, 2014 Google launches integrated Ramadan hub

  Just a day before Ramadan, Google launched its integrated Ramadan hub in 22 domains including the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman, amongst others, across three continents. The hub is an integration of Google’s key services such as Google Maps, Hangouts, Calendar and the recent note-keeping application, Google Keep. In this day […]

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