HungerStation and Fananees World Join Forces to Create Unforgettable Ramadan Experience

HungerStation, the first delivery app in Saudi Arabia, has unveiled an exciting new collaboration with MBC's cherished TV characters, Fananees World, to celebrate the spirit of Ramadan in a truly unique and engaging way in 2024.

The collaboration between HungerStation and Fananees World has brought to life a series of captivating videos, where HungerStation's new brand character embarks on adventures in the vibrant 3D world of Fananees. Through these videos, the character showcases its surprising superpowers, solving everyday challenges faced by the Fananees characters with unmatched efficiency and convenience, echoing HungerStation's commitment to meeting consumer demands.

Mohammed Jifri, CMO of HungerStation, highlighted the importance of the campaign in helping to achieve marketing goals. He stated, "This collaboration allowed us to seamlessly enter a beloved fantasy world, appealing to a wide range of age groups in Saudi Arabia. Through this initiative, we were able to communicate our brand offerings in a fun and relatable manner, leaving a lasting impression on our audience."

Ahmad Chatila, the Director of Brand and Communication at HungerStation, also emphasized the significance of the collaboration during Ramadan, saying, "Our partnership with MBC Fananees has capitalized on the emotional atmosphere of Ramadan, creating relevant content that evokes feelings of joy and happiness, while communicating brand attributes."

Bassel Ghoussainy, Head of Business Development and Licensing at MBC Group, echoed similar sentiments, highlighting the power of creativity and innovation in creating an immersive experience that resonates with audiences far and wide. This collaboration between HungerStation and Fananees World not only reinforces HungerStation's position as a creative marketing leader but also underscores its commitment to meeting consumer needs with unmatched efficiency and convenience.