At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as the key destination for audiences across the Middle East during the month of Ramadan. This year, our Fatafeat Ramadan strategy was truly 360, with a diverse line-up of locally produced shows on the linear channel, plus a fan-focused digital strategy which ensured our Fatafeat community experienced the true spirit of Ramadan, both on and off screen.
From a programming perspective, Ramadan 2018 saw us expand Fatafeat’s genre offering, with the introduction of a lifestyle series presented by brand new talent, professional life coach, Leila Almaeena to bring in a wider viewership. And as ever, we ensured Fatafeat’s core viewers were fully prepared for the Holy month, thanks to our competitive line-up of brand new cookery shows from some of the Middle East’s most renowned celebrity chefs, including Chef Manal Al Alem, Chef Leyla Fathalla, and Chef Wafik Belaid.
Not forgetting our wider community, this year we also produced a plethora of exclusive, specialised short-form content for Fatafeat’s popular digital platforms, including the Fatafeat website, social media pages and VOD platform Fatafeat Play – providing an added dash of culinary inspiration for our fans, anytime, and on any screen.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]