Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Remembering What They Learnt
By Communicate StaffTue, May 05 2020

Contact
remembering-what-they-learnt

Babyshop celebrates Ramadan using children’s words of hope and compassion.

At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, celebrate the holy month in a different way.

The video, available both in English and Arabic, breaks away from the typical Ramadan fare to share what children from nine different countries think they will remember from the Covid-19 pandemic. “People who worked on the streets, while we stayed safe at home.” “New ways to have fun.” “Everyone playing hairdresser.” The sweet statements, accompanied by an original song composed by artists from Dubai and the US for the occasion, contrast with the generally gloomy mood by tapping into the virtues of remembrance and resolve that are intrinsic to Ramadan. They also actively express Babyshop’s own mission statement: making the world a better place for every child. Indeed, the campaign comes with a series of initiatives aiming to take care of those on the frontlines and their families, supported by news platforms and influencers in the Middle East throughout Ramadan.

“Babyshop is hoping to continue to remind people about the importance of seeing the good amidst all the bad around us, about remembering the ones who sacrifice for the rest, about acknowledging the positive changes in ourselves, and about valuing the things we should hold dear; not just during Covid-19, but even when we get through this challenging phase,” says the brand.

Babyshop and FP7 McCann, that developed the campaign, also focused on remaining respectful of social distancing regulations and avoiding big production budgets synonymous with most Ramadan campaigns. The film was managed on a low budget of less than $10,000 and the entire funds, usually spent on high budget films, are being given to social initiatives and relief measures.

The film has been received with high praise, being ranked the #1 ad globally on platforms such as The Drum and AdForum.

RELATED TOPICS
Landmark Group Marketing Ramadan Ramadan Campaign The Drum
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me