The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities, and businesses – this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more important to connect with your customers, maintain open lines of communication, and keep them informed at this challenging time.
To better understand how to create meaningful connections during Ramadan, Facebook IQ, Facebook’s insights and research division in partnership with Kantar, has unveiled findings of a study conducted during Ramadan 2019 that looks into user behavior and purchase decisions in Saudi Arabia, UAE, and Egypt. The study was conducted online across nine countries, engaging with over 7,000 respondents, including 2,780 from the UAE, Saudi Arabia, and Egypt.
The research revealed that while many of Ramadan’s moments happen in person, values and traditions are equally expressed online. To help marketers join the conversation in meaningful ways, such as by highlighting the values of Ramadan and sharing content that’s truly relevant to people’s needs during this holy month, here are some tips:
“The living room is now a digital experience, with more people multi-screening than ever before, and mobile proving to be an integral part of people’s communication. As businesses pivot to ensure their engagement remains relevant, they must explore new ways of connecting with audiences and build communities who will champion their brands,” said Ramez Shehadi, Managing Director, MENA at Facebook. “With COVID-19 creating barriers for physical engagement, we continue to work with businesses to create community first engagement and provide them with the support they need to get through this period.”
The research is based on “Ramadan 2019: A time for reflection, connection, and inspiration”, a consumer research by Kantar, commissioned by Facebook IQ. Read more Ramadan insights and marketing recommendations at SHAREDbyFacebook.