Youtube Controversy

YouTube to offer third-party brand safety tools following revolt by marketers

Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral…

NEWS

There’s a fix behind the Google/YouTube crisis. It’s patented.

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So…

NEWS

The winners and losers of YouTube’s fallout with brands

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant…

NEWS

General Motors, Walmart, Pepsico and FX Networks also suspend Google ads

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the…

NEWS

Branded

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data

YouTube to offer third-party brand safety tools following revolt by marketers

There’s a fix behind the Google/YouTube crisis. It’s patented.

The winners and losers of YouTube’s fallout with brands

General Motors, Walmart, Pepsico and FX Networks also suspend Google ads

Transparency in the storm: How the GCC managed crisis communication

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA