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Yas Island

Yas Island taps World Cup emotions with real-time social media campaign: study

Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…

NEWS

Yas Island’s ‘The Answer is Yas’ campaign returns after record-breaking performance

Yas Island has announced the return of its tourism campaign, The Answer is Yas, following what it described as record-breaking results across key performance indicators. Launched…

NEWS

Yas Island rolls out ‘The Answer is Yas’ all-inclusive travel push

Data cited by the destination shows 87% of travellers are considering all-inclusive options. Yas Island has introduced “The Answer is Yas,” a refreshed approach to family…

NEWS

Yas Island bets on fandom as it revamps destination marketing

Yas Island’s marketing engine is no longer selling a destination—it’s engineering cultural relevance. In an interview with Communicate, Badr Bourji, Senior Vice President of Marketing at…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Disney Makes History in Regional Debut on Yas Island with Miral as part of Magical Integrated Launch by Momentum, Initiative, Weber Shandwick and HQWS.

Executed at record speed and in great secrecy, the integrated multi-agency campaign with Miral was planned in just 15 days and went from reveal to global…

NEWS

Yas Island Abu Dhabi launches “Zindagi Ko Yas Bol” campaign

 The new campaign for Yas Island, Zindagi Ko Yas Bol, brings together the original cast for a much-anticipated reunion.

NEWS

Netizency’s Social Recap: April 2024

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

NEWS

Mystery Skydiver Unmasked as Ryan Reynolds, Yas Island’s Newest Chief Island Officer

Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role.

NEWS

Yas Island Takes Over Abu Dhabi’s Saadiyat Island with Latest OOH Campaign

Media Blends - a media solutions agency operating across Egypt, UAE, and KSA - has joined forces with YAS Island and the real estate developer, MIRAL to…

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Yas Island Appoints Jason Mamoa as ‘Chief Island Officer’ in Latest Campaign

Aquaman takes over Yas Island Abu Dhabi

NEWS

Yas Island’s Latest Campaign Reiterates The Brand’s Mantra For Entertainment

With the launch of its latest 90’s-inspired musical hit ‘Yas Yas Baby,' Yas Island, the region’s entertainment capital, transformed Burj Khalifa to present the ‘World’s Biggest…

NEWS

Edelman Inaugurates New Head Office in Yas Creative Hub

Edelman Middle East announced its first head office in the capital’s Yas Creative Hub, kickstarting the transition of twofour54 from Khalifa Park to Yas Island.

NEWS

Yas Island Is Grooving

Yas Island's Badr Bourji explains the strategy behind a flurry of campaigns.

NEWS
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